ResourcesBlogIntroducing the Self-Study Version of Productside’s Digital Product Management Course

Introducing the Self-Study Version of Productside’s Digital Product Management Course


Launched in 2020, 280 Group’s Digital Product Management: Live Online course has gained acclaim among product leaders as a comprehensive course covering the critical skills needed to advance their careers and bring successful digital products to market. The course was created specifically for Product Managers and teams who are working on software-based offerings for new or existing products.

I left the course with a strong foundational knowledge of digital product management. The course did a great job of highlighting best practices, and it planted seeds that I feel will sprout and help me grow in my career as a Product Manager.”
–Conor Cassidy, Vice President, Treasury Product Manager, Bank of America

But sometimes it’s just not possible to attend a scheduled live training. As you juggle multiple meetings and responsibilities, it may seem there’s not much time for professional development, even though it’s extremely important for career advancement. Putting off training can also prevent you and your team from developing the essential cutting-edge skills you need to remain competitive.

That’s why 280 Group has created a Self-Study version of our Digital Product Management course — the first of its kind. Now you can access the best of our live, instructor-led training at your own pace. If you’re a Digital Product Manager seeking essential, practical, and applicable expertise plus recognized accreditation from the Association of International Product Marketing & Management (AIPMM), this is the perfect course for you.

Learn It All — At Your Own Pace

During this transformative Self-Study training, you’ll receive comprehensive, hands-on instruction and learn the iterative customer-led methodology used by successful Product Management teams to develop digital Products that matter – faster and more effectively. The skills you learn will enable you to delight your customers and achieve targeted business results. Plus, you’ll learn all the core skills necessary to become an AIPMM Certified Digital Product Manager™ (CDPM).

Here’s a breakdown of what makes our Self-Study Digital Product Management course unique:

Covers all topics relevant to Digital Product Managers

Just like the live course, our Self-Study version addresses the key topics that will help you successfully navigate and operate in the digital sphere. Special focus is given to what makes the digital arena different and more challenging. You’ll learn how to optimize your work in collaboration with other departments such as Development and UX, and apply core digital techniques, including iterative lean principles (Build, Measure, Learn). You’ll also learn how to use digital metrics to measure usage and customer satisfaction, so you can become outcome-led, rather than output driven.

Provides course materials designed by expert practitioners

All course materials were developed by expert Product Managers who have successfully applied these techniques to improve sales and product adoption. You’ll come away with actionable strategies and techniques you can use immediately to improve the Product Management process in your organization.

Combines self-paced study with hands-on experience

During the course, concepts will be introduced and explored through realistic exercises that simulate real-world scenarios, helping you to build expertise and confidence. The difference is you can study when you have time — at your own pace — rather than having to clear your schedule to attend a live event.

Prepares you for AIPMM certification

In today’s competitive job market, you need independent proof that you have the Digital Product Management skills it takes to deliver innovative products. Just like our live course, the Self-Study course prepares you to take the AIPMM CDPM exam and pass it with flying colors.

Reduces the cost of training

At just $1,495, our Self-Study course is offered at a lower price point than the live online course, reducing the strain on your budget.

Created with input from our certified consultants and trainers who have over 200 years of combined experience, this comprehensive Self-Study course will help you apply the right theory and tactics to real-world circumstances, so you can succeed in the Digital Product arena.

Take the Course

Don’t miss this opportunity to build the skill sets and knowledge you need to succeed in the Digital Product Management space.

Start Digital Product Manager Training Today
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Roger Snyder
November 15, 2021