Dean Peters
Principal Consultant and Trainer
Great product managers build better products.
Product Management Training & Certification with Productside.
Learn the frameworks and decision making skills that connect strategy, discovery, and delivery
Years in Business
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Successful Team Engagements
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Certified Product Professionals
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Upskill Teams with Custom Product Training
Looking for team product training that sticks? We tailor private, cohort-based enterprise PM training, product workshops, and product leadership coaching to the tools you use, your stage (seed to enterprise), and the KPIs you own. We don’t stop at slides. We coach your team as they implement.
Custom Product Management Training Programs
Tailored to your team’s needs and built to solve your specific product challenges.
Product Management Ongoing Support
After training, we continue to coach through any dips in the change curve.
Product Management Certification
Moving forward with professional international certification training programs and courses.
Our Training Formats: Live Online, In-Person, and Self‑Paced
We equip you and your teams to build the right products for the right people, profitably. Choose the course and format that fits your schedule and goals.
Master the core skills of product management, from discovery to delivery. Build strategies that align with customer needs – profitably.
Perfect for: PMs who want to strengthen their end-to-end product skills.
Design AI-driven products that deliver real business impact while using AI tools to streamline your day-to-day PM workflows.
Perfect for: PMs who want to drive innovation and build smarter AI-powered solutions.
Apply design thinking, rapid experimentation, and data-driven strategies to build and scale.
Perfect for: PMs leading digital transformation for physical products or enhancing digital experiences.
Lead your team effectively in high-speed environments. Master agile practices. Keep your roadmaps adaptable.
Perfect for: PMs driving cross-functional collaboration and continuous delivery in fast-paced markets.
Become an AIPMM® Certified Product Manager
Get a global credential hiring managers recognize. Our product management courses include exam prep, practice, and support. Optimal Product Management includes the AIPMM® Certified Product Manager exam (no upsell). Walk away with skills, artifacts, and a badge that boosts signal with recruiters and L&D.
Stop Guessing. Start Winning with Proven Frameworks.
Your team deserves a trusted model to drive results.
- The Productside Blueprint™: Step-by-step framework linking strategy → execution → outcomes.
- The Productside Playbook: 23 ready-to-use templates for discovery, prioritization, and stakeholder alignment.
- Ongoing support: We help you apply what you learn and measure impact.
Hear from 35,000+ Certified Productside Graduates
Across startups and enterprises, Productside alumni report sharper strategy, cleaner execution, and faster time-to-impact. Join the community that ships outcomes, then gets recognized for it.
Experts Who Teach the Playbook
Our product pros have been in the trenches. They’ve launched products, led teams, and solved real-world problems – and they can show you how. They’ll teach your teams to apply, adapt, and succeed.
Ryan Cantwell
Principal Consultant and Trainer
Kenny Kranseler
Principal Consultant and Trainer
Roger Snyder
Principal Consultant and Trainer
Tom Evans
Principal Consultant and Trainer
Ready to Build High-Performing Teams?
Transform how your product teams work, think, and deliver. Let’s do product better, together.
Frequently Asked Questions
What training formats does Productside offer?
We offer in-person and live online instructor-led courses, plus self-study options. We also deliver private, custom workshops for teams who want hands-on practice and coaching.
Are certifications included with your courses?
Yes. Courses include the corresponding AIPMM® or Productside exam and lifetime certification. (For example, Optimal Product Management includes the AIPMM® Certified Product Manager exam.)
Do you offer team training or enterprise packages?
Absolutely. We specialize in private team training—tailored agendas, live exercises, and flexible schedules. We’ll align content to your goals and coach your team through adoption.
How is Productside different from Product School & Pragmatic Institute?
Transformation requires more than out-of-the box training. Our content is built on principles of great product managment and optimal skill transfer practices. Our instructors? They’re experts, not borrowed lecturers. They build custom training programs and continue as advisors to help implement what you and your team have learned. With this combination, you get better outcomes: more successful products, unified strategic focus, and improved stakeholder collaboration.
What career results can learners expect?
In our Certification Outcomes survey, 85% of Productside alumni report raises, promotions, or success landing new roles within one year of certification.
