The Blueprint for Product Management

This Product Management process was created by our team of experts with over 150 years of combined Product Management and Product Marketing experience. It is a comprehensive Product Management framework that covers everything a company or team needs to create products that delight customers and maximize revenues. The Productside Blueprint™ is designed to be flexible and customizable. To help companies fully adopt and customize the Product Management Blueprint, we offer advisory services, training, and certifications.

The Productside Product Management Blueprint
20 +

Delighting Customers

1000 +

Team Engagements

30000 +

Product Professionals

The Components of Our Product Management Blueprint

The Productside Blueprint defines the phases and corresponding activities that every product or service goes through at any stage of the Product Lifecycle. While innovation practices are not linear,  there are clear stages and activities for investigating the problem to be solved, defining the solution, and executing on a go-to-market plan. Find out more about our Blueprint below:

The outermost ring is the “context” ring in which any product professional, (new or experienced), can start by understanding their role and how they are operate within an organization.

As the first piece of the Discovery phase, it’s important for product managers to investigate by gathering insights and potential opportunities based on customer/user pain-points and desires. This is an important time to stay focused on the problem space.

Discovery extends beyond the problem space and into the solution space, as product managers begin to explore potential solutions with the help of a solidified problem statement. This is also a key time to determine product-market fit.

Moving out of the discovery phase, product managers can shift into product creation, focusing on go-to-market, testing, troubleshooting, and more.

Your solution is delivered to customers/users, but that doesn’t mean you’re done. How do you measure success? Are you on the road to your outcomes? What comes next?

You may have noticed the checkpoints in the Productside Blueprint, (marked with a small diamond shape), which are points in the process strategically placed as reminders to validate and communicate. With that, these checkpoints are also key times you can utilize in your organization’s governance process.

The Product Management Playbook

We designed the Productside Playbook to guide product managers through the Blueprint with a step by step process. The Playbook comes with 22 Product Management templates aligned to Product Management best practices that will help you become more effective at work.