What’s our story?

Kenny Kranseler is a Principal Consultant and Trainer with Productside . He has over 25 years’ experience creating and leading product teams and creating new business opportunities at companies like Amazon and Microsoft as well as startups in the Seattle area. Kenny also has many entertaining stories from his time working as a brand manager introducing new products and concepts for Kentucky Fried Chicken.

Kenny is a Certified Product Manager (CPM) and holds a BS from the Wharton School at the University of Pennsylvania. He began his business career as a consultant at Bain & Company before receiving an MBA from Northwestern’s Kellogg Graduate School.

Quotes

“Strategy gives you the power to say ‘no’. Opportunities you don’t pursue are as important as those you do.”

Roger Snyder is a Principal Consultant and Trainer at Productside. He has over 25 years of experience in high technology, first working in development, project management, and business development before finding his true passion – product management.

Before joining 280 Group, Roger led product management teams for over 15 years, serving as Sr. Director or Vice President of product management at multiple firms. He was a pivotal contributor to the success and growth of Openwave, increasing revenues in the core infrastructure business to over $100M in 3 years. At Danger, Roger led the PM team to expand the successful Sidekick product line from a single product to multiple products across multiple manufacturers, leading to the acquisition of Danger by Microsoft. At both Savi and Immersion, Roger rebuilt the product management team, hiring top talent to drive better communication and collaboration processes that created product roadmaps that were innovative and predictive.

Roger has been involved in many facets of the mobile industry, from infrastructure products that pioneered accessing the Internet from a mobile phone to complete smartphones, to mobile cloud services, to mobile applications across iOS and Android.

As a consultant and trainer, Roger has worked with companies in various industries, including consumer products, technology, SaaS, mobile, health insurance, and professional services. He has used his experience to help companies improve their product strategy development, product lifecycle process, full product considerations, competitive and market research processes, and roadmap development and evolution.

Roger is a member of the Association of International Product Marketing and Management (AIPMM), a Certified Product Manager (CPM), and an Agile Certified Product Manager & Product Owner (ACPMPO). He has a BS in Electrical Engineering and Computer Science from UC Berkeley and an MBA from Santa Clara University with concentrations in Leadership and Marketing.

Rina, the CEO of Productside, has a distinguished background in finance and innovation. Starting her career as an analyst at McKinsey & Company, she specialized in credit and interest rate risk management. She further honed her leadership skills at MetLife, focusing on intrapreneurship and employee recognition in Latin America. At 280 Group, Rina excels in driving transformative change, empowering product professionals with essential skills for outstanding product management. Her leadership is characterized by a strong emphasis on continuous learning, team development, and a commitment to exceeding client expectations.

Rina holds a BA with honors from Amherst College and an MBA from Harvard Business School. She is also a member of the Association of International Product Marketing and Management.

Quotes

“Measure twice, cut once”

“Product has a unique influence on all departments, making it the most crucial lever for future growth.”

Tom Evans is a Senior Principal Consultant and Trainer at Productside and is an internationally recognized authority in product management, product marketing, international business, go-to-market strategies, business partnerships and entrepreneurship. In his extensive experience, he has helped start-ups through Fortune 500 companies create and launch winning products and has led business development efforts in the US and global markets. Tom has been responsible for successfully developing and implementing Product Management & Product Marketing methodologies at multiple companies. Tom’s experience covers numerous vertical industries, technologies, and international markets. His industry experience includes complex software solutions for manufacturing, document management, call centers, financial services, and project management. Tom lived and worked in Brazil and has conducted business internationally, including Europe, Middle East, Africa, Latin America, and Asia-Pacific. Tom was a contributing author to the “42 Rules of Product Management” and to the “42 Rules of Product Marketing”.

Tom has achieved the following certifications from the Association of International Product Marketing and Management (AIPMM): Certified Product Manager (CPM), Certified Product Marketing Manager (CPMM) and Agile Certified Product Manager & Product Owner (ACPMPO).

Tom has a BSEE from The United States Air Force Academy, an MSEE from The University of Dayton, and graduated with honors with an MBA from The University of Texas at Austin.

Joe Ghali is a Principal Consultant and Trainer at Productside. He has over 20 years of experience in Product Management working for Fortune 100 & 500 organizations. Joe’s experience includes working in a variety of industries including travel, publishing, financial services, manufacturing, and consumer packaged goods. He has been part of several significant product launches throughout his career and is passionate about the Product Management and Change Management space. Outside of work, he is an active participant in several Product Management roundtables and has been a PM and PO mentor.

His experience as both Product Manager, Change Management practitioner and Product Owner has given a strong conviction that the most successful products are the result of strong Product and Agile teams who are transparent, collaborative, and vulnerable. He believes that product management is a team sport 100%.

Joe has a Bachelor of Science (IT- College of Business) from Marquette University as well as an MBA from Marquette University (focus on Marketing). Joe is Change Management certified and holds several Product Manager/Owner certifications.

Joe and his family are active outside the house. He and his wife have participated in several marathons. Joe is also a volunteer softball coach for his youngest daughter. At the moment, they are spending their free time attending their daughter’s (17 and 14) cross country, track and softball games.

Quotes

“Guiding product managers towards lasting success involves cultivating trust relationships and recognizing that product management is a team sport”

Ryan Cantwell is a B2B product leader specializing in managing the intricate dependencies of mixed portfolios consisting of hardware, software, and services. Ryan’s expertise is in collecting and identifying actionable insights from qualitative and quantitative data to make data-informed decisions. His approach is rooted in developing a deep understanding of customer needs, goals, and motivations to direct product vision and strategy. The principles of storytelling and bringing fun into every interaction are central to Ryan’s consulting and teaching methods, making his contributions both impactful and memorable.

Based in Pittsburgh, Pennsylvania, Ryan is certified by the Association for International Product Management and Marketing (AIPMM) and holds a BA in Marketing and an MBA from Kent State University.

Quotes

“Product management is creating value for users, which is returned as value to the business.”

“Continuous discovery is how is how a Product Manager adds true value to an organization.”

Dean Peters is a visionary product leader, expert instructor, and frequent speaker, renowned for his profound expertise in machine learning, natural language processing, CI/CD, and continuous testing. His seasoned experience in AI, IoT, and mobile solutions has equipped him with practical, real-world insights, making him a pivotal educator in advanced product management. As a seasoned Agile team leader, Dean has mentored numerous product leaders, transforming intricate concepts into outcome-focused strategies. His proven success in enhancing organizational business and operational models underscores his value to companies aiming to refine their product management practices. Dean’s engaging ‘Hakawati’ storytelling captivates his audience, making him a sought-after speaker at industry events.

Quotes

“Building great products by first building great teams.”

“I help cut through your chaos with great coaching and storytelling.”

“As its unofficial zookeeper, I enjoy showing others how to herd the Dangerous Animals of Product Management.”