What’s our story?

The 280 Group is now Productside. We took what’s worked in decades of engagements and brought it into what we do.

As Productside, we are by the side of Product Managers and leaders on their journey to building products people want to buy and use.



Know What’s Expected

Our approach starts by defining the role and responsibilities of a Product Manager at your company.


Do What’s Expected

Put the Playbook in action and practice what great Product Management looks like with live feedback from our Invested Experts.


Excel as a Team

The Product Leader is the real change agent. That’s why we work with leaders to implement and adopt new practices.


Excel as an Organization

Change requires buy in at every level. Learn how we bring stakeholders along this journey.

20 +

in Business

1000 +

Team Engagements

30000 +

Product Professionals

our team

Meet the minds behind the mission

We are a collective of expert instructors with real-world experience creating and launching successful products across multiple industries—and we’re here to help you do the same.
  • Kenny Kranseler no background

    Kenny Kranseler

    Principal Consultant and Trainer
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  • Roger Snyder no background

    Roger Snyder

    Principal Consultant and Trainer
    Read Full Bio
  • Rina Alexin no background

    Rina Alexin

    Chief Executive Officer
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  • Tom Evans no background

    Tom Evans

    Principal Consultant and Trainer
    Read Full Bio
  • Joe Ghali

    Principal Consultant and Trainer
    Read Full Bio
  • Ryan Cantwell no background

    Ryan Cantwell

    Principal Consultant and Trainer
    Read Full Bio
  • Dean Peters with no background.

    Dean Peters

    Principal Consultant and Trainer
    Read Full Bio

Unmatched expertise



Product Management experts invested in your success.

Vector (1)


We track your growth in tangible ways pre and post training.

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We are driven by outcomes- your success is our success.

Interrupt us. Ask questions.
Start conversations.

We’ll be right beside you as we guide you through Product Management best practices.

Team of Product Managers working together

Customized Solutions

Maximize your ROI through our diverse range of Product Management training and services.

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free Resources

Tricks of the trade at your fingertips.

Tools that will help take your PM game to the next level—for free. What a time to be alive.