Online Webinar

Behind the Product: Disney’s Star Wars Galactic Starcruiser Hotel


Since acquiring Lucasfilm, Disney’s time with the Star Wars franchise, (from a purely business perspective), has been very successful.  Look at the popularity of Grogu, (or “Baby Yoda” for the less informed), as a prime example.  Mandalorian merchandise is everywhere, movies and tv shows have been very successful, and Star Wars land at the Disney theme parks has been a massive hit.

Yet, amongst all this, there has been one misstep: Disney’s Star Wars: Galactic Starcruiser Hotel.

Within a year of opening, the immersive hotel experience was struggling to fill cabins, cancelling “voyages”, and scrambling to find ways to get guests to take part in this pricey adventure.  What happened?  How did Disney, who has done so well with its theme parks, hotels, and cruise lines, miss the mark?

These are the questions our Product Pros, (and Star Wars fans), will answer in our special, May the 4th webinar, (don’t worry, it’s not “special” in a “Star Wars Holiday Special” kind of way).  This is your chance to learn from Disney’s misstep as Star Wars fans, Todd Blaquiere, Ryan Cantwell, and Roger Snyder, use their product management expertise to explain what Disney could have done, and how they might get this Starcruiser back on course.

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  • Ryan Cantwell no background

    Ryan Cantwell

    Principal Consultant and Trainer
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  • Todd Blaquiere, Head of Product at BetterRX

    Todd Blaquiere

    Principal Consultant & Trainer
    Read Full Bio
  • Roger Snyder no background

    Roger Snyder

    Principal Consultant and Trainer
    Read Full Bio