Continuous Discovery in Product Management

Most product teams are starting to adopt discovery best practices like interviewing customers, conducting usability testing, and experimentation. However, many of us are still stuck in a project world. We do research to kick off a project, we usability test right before we hand off to engineers, and our primary means for experimenting is A/B testing. These methods are better than nothing, but the best product teams are shifting from a project mindset to a continuous mindset that allows for more frequent experimentation and customer feedback. In this talk, we’ll explore the key differences between project-based discovery and continuous discovery and give your team a clear benchmark to aspire to.