Online Webinar

Go-to-Market Strategies in Product Management

Join us for a panel discussion with industry experts

During this webinar, our expert panel will delve into the intricacies of crafting and executing successful go-to-market strategies. Gain invaluable insights and practical tips from seasoned professionals in the field. Engage in a live Q&A with our guests!

Our panelists will share their personal experiences and insights, including:

  • Reflecting on standout go-to-market experiences: Discover what made these experiences exceptional and how you can replicate their success in your own endeavors.
  • Collaborating with marketing and sales teams: Understand the importance of cooperation between marketing and sales departments in executing a successful go-to-market strategy and learn effective strategies for pulling them in and aligning their efforts.
  • Engaging sales and marketing teams: Gain practical advice on how product managers can effectively engage both sales and marketing teams in go-to-market events and initiatives.

  • Defining and measuring success: Learn how to establish clear success metrics and track key performance indicators (KPIs) to gauge the effectiveness of your go-to-market strategy.
  • Leveraging marketing and sales channels: Discover the essential marketing and sales channels utilized to effectively reach your target audience during a product launch.
  • Gathering customer feedback and iteration: Explore strategies for collecting real-world data, gathering customer feedback, and iteratively refining your go-to-market approach for optimal results.
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Our Panelists

  • Rina Alexin no background

    Rina Alexin

    Chief Executive Officer
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  • Ken Feehan, Vice President of Product & Services

    Ken Feehan

    Vice President of Product
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  • Janna Bastow

    Co-founder and CEO
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  • Elena Madrigal

    EVP of Product Marketing
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