Online Webinar

How to Champion the Data and Drive Product Strategy


“If we have data, let’s look at data. If all we have are opinions, let’s go with mine.” – Jim Barksdale, CEO of Netscape.

The key to being more influential and effective in your job as a Product Manager is to embrace data. Which data? Product usage information, feature utilization, key trends, and data about the cost of finding and getting new customers up and running.

This session’s deep dive into data will look at how OKRs and KPIs (we’ll explain) help transform Product Managers into more strategic thinkers. We’ll cover standard data types such as Monthly Active Users, Session Frequency, Feature Usage, NPS and , other metrics that can help power decisions that make your product more stable and valuable. We’ll also cover the use of data dashboards — tools that can make everyone on the team – including you! — a champion of data.

  • How to be a data-driven Product Manager.
  • Typical metrics that data-driven companies use.
  • Data dashboard ideas that will inspire your team to greatness.
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  • Ken Feehan, Vice President of Product & Services

    Ken Feehan

    Vice President of Product
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  • Roger Snyder no background

    Roger Snyder

    Principal Consultant and Trainer
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