How to do Product Discovery as a super PM using AI

Prashant is a product leader turned founder of Zeda.io, a platform for product teams. As a Product Manager, Prashant has worked with high-growth startups across different parts of the world, and his work was featured as a case study at Harvard and Google. He is building Zeda.io to empower product teams to do better product discovery and planning using AI. He has been a speaker on 30+ podcasts and featured on Entrepreneur, TechCrunch, Forbes, and more. He was recently nominated as one of the Top 25 executives building for AI and Top CPO by Products that Count.

Roger Snyder is a Principal Consultant and Trainer at Productside. He has over 25 years of experience in high technology, first working in development, project management, and business development before finding his true passion – product management.

Before joining 280 Group, Roger led product management teams for over 15 years, serving as Sr. Director or Vice President of product management at multiple firms. He was a pivotal contributor to the success and growth of Openwave, increasing revenues in the core infrastructure business to over $100M in 3 years. At Danger, Roger led the PM team to expand the successful Sidekick product line from a single product to multiple products across multiple manufacturers, leading to the acquisition of Danger by Microsoft. At both Savi and Immersion, Roger rebuilt the product management team, hiring top talent to drive better communication and collaboration processes that created product roadmaps that were innovative and predictive.

Roger has been involved in many facets of the mobile industry, from infrastructure products that pioneered accessing the Internet from a mobile phone to complete smartphones, to mobile cloud services, to mobile applications across iOS and Android.

As a consultant and trainer, Roger has worked with companies in various industries, including consumer products, technology, SaaS, mobile, health insurance, and professional services. He has used his experience to help companies improve their product strategy development, product lifecycle process, full product considerations, competitive and market research processes, and roadmap development and evolution.

Roger is a member of the Association of International Product Marketing and Management (AIPMM), a Certified Product Manager (CPM), and an Agile Certified Product Manager & Product Owner (ACPMPO). He has a BS in Electrical Engineering and Computer Science from UC Berkeley and an MBA from Santa Clara University with concentrations in Leadership and Marketing.