Online Webinar

Mastering ‘Jobs to Be Done’

A guide to effective product management

Product Managers often grapple with the task of maintaining focus on the problem space long enough to uncover genuine customer needs. Yet, we frequently let our assumptions about potential solutions dictate our understanding of these needs. This approach stifles innovation.

The JTBD (Jobs-to-Be-Done) framework offers a solution to this challenge. Although it’s gained traction recently, there are still misunderstandings and misapplications of this powerful tool. In this webinar, we’ll explore how properly using JTBD allows us to uncover our customers’ true needs and aspirations, empowering us to develop products that are genuinely impactful and innovative.

  • Why the JTBD framework is so valuable
  • How to apply various levels of Jobs thinking to your personas
  • How companies have applied the JBTD framework to various products
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Our Panelists

  • Rina Alexin no background

    Rina Alexin

    Chief Executive Officer
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  • Tom Evans no background

    Tom Evans

    Principal Consultant and Trainer
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