Product vs. SAFe

Joe Ghali is a Principal Consultant and Trainer at 280 Group. He has over 15 years of experience in Product Management working for Fortune 100 & 500 organizations. Joe’s experience includes working in a variety of industries including travel, publishing, financial services, manufacturing, and consumer packaged goods (primarily in digital). He has been part of several significant product launches throughout his career and is passionate about the Product Management space. Outside of work, he is an active participant in several Product Management roundtables and has been a PM and PO mentor.

His experience as both a Product Manager and Product Owner has given a strong conviction that the most successful products are the result of strong Product and Agile teams who are transparent, collaborative, and vulnerable. And the key to those high performing teams is strong Product Management leadership at the helm.Joe has a Bachelor’s in Information Technology from Marquette University as well as an MBA from Marquette University (focus on Marketing). Additionally, he holds several Product Manager/Owner certifications.

Joe and his family are active outside the house. He and his wife have participated in several marathons. Joe is also a volunteer softball coach for his youngest daughter. At the moment, they are spending their free time attending their daughter’s (14 and 11) cross country, softball, and basketball games.

Elad is the Co-founder and CEO of Craft.io, an enterprise that provides product managers, owners, and senior executives the tools that they need to focus on building and shipping great products. Before this, Elad was the VP of Low Touch and Media Operations at Taboola. Prior to that, he spent just over five years working as part of the team at Google. As Head of Growth Engine at Google, he managed their digital skills programs for individuals and SMBs in Europe, helping millions grow their businesses and careers.

Rosana in this role is working alongside account managers while sharing her experiences and knowledge of transformation at various industries enterprises. She is responsible for building deeper relationships for all types of customers by giving them the tools, techniques, networks, and enabling them to create lasting agile change. Her focus is providing guidance and developing SAFe Enterprises and Partners in the southeast region while also developing opportunities with existing and new customers.