Online Webinar

Cultivating a Strategic Product Team, Part 1


In this two-part webinar series, we’ll show PM leaders how to increase the alignment and autonomy of the product teams they work with, freeing up more time to do strategic product work. In Part 1, we’ll introduce the power of the Product One-Pager, which succinctly establishes a product’s goals and the boundaries the product team can operate within to achieve these goals. In Part 2, we’ll explain how to more effectively make decisions about product goals and increase organizational and executive alignment using a Product Review Board process.

Here in Part 1, you’ll learn how the bare minimum amount of process and documentation (it’s one page, after all) can help thoughtful Product Managers communicate more clearly, align their product to company goals, and utilize a secret tool to help them “manage up.” This customizable template will focus the development, marketing, and sales efforts around a few key messages and help your PMs be more strategic. Sharing and leveraging this resource with your PM team will increase alignment across departments and answer many questions, giving the PMs more time to focus on more strategic product work. It’s also a great tool to share quarterly “news-making” events across your organization.

Watch Now
  • Ken Feehan, Vice President of Product & Services

    Ken Feehan

    Vice President of Product
    Read Full Bio
  • Rina Alexin no background

    Rina Alexin

    Chief Executive Officer
    Read Full Bio